Mention vs citation
Also called: named vs cited
Mention and citation are two independent booleans read from one AI answer. Mention asks whether the brand is named in the answer text the reader sees; citation asks whether the brand’s own domain appears among the cited sources. An answer can do either, both, or neither.
These two signals fail for different reasons and are fixed with different work, so merging them into a single "visibility score" deletes exactly the information you need to act on. A brand can be named without being linked (the model knows the name but pulls facts from a review site) or cited without being named (its content answered the question and the brand got dropped).
Scoring every answer on these two booleans sorts each one into a quadrant — stronghold, conversion gap, source gap, or whitespace — and each quadrant has a single fixed move.
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